What is SEO?

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SEO, or Search Engine Optimization, is the process of enhancing your website's visibility to attract more and better-targeted visitors through unpaid (organic) search engine results.

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What does SEO involve?

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To grasp the full scope of SEO, let's break down its essential components:

• Quality of Traffic: It's not just about attracting visitors; it's about attracting the right visitors. If people are landing on your site expecting Apple computers but find a farm selling apples, that’s not helpful. The goal is to draw in visitors who are genuinely interested in what you offer.

• Quantity of Traffic: Once you’ve captured the interest of the right audience, the more visitors from search engine results pages (SERPs), the better.

• Organic Results: While paid ads dominate many SERPs, organic traffic refers to visitors who find your site naturally—without you having to pay for their clicks.

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