What is SEO?

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SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

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What goes into SEO?

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To understand the true meaning of SEO, let's break that definition down and look at the parts:

• Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

• Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.